Turning 25 Years of Science
Into a Public Health Movement
CHALLENGE
In 2025, CCDC reached a landmark quarter-century of operations. As the original pioneers who identified India’s impending Non-Communicable Disease (NCD) crisis long before it hit the mainstream, their challenge was to move CCDC from a "behind-the-scenes" research powerhouse to a visible vanguard of healthcare innovation, public health education, and policy transformation.
STRATEGY
We architected a year-long narrative stewardship program centered on the theme of #BreakTheNCDSilence.
Key pillars included:
Multi-Channel Sustenance
A 360-degree communication blitz across social media, targeted newsletters, strategic media relations, and the annual report to bridge the gap between scientific jargon and mainstream awareness
Bringing Together the Scientific Community
Supporting the landmark Scientific Symposium, an assembly of 400+ doctors, researchers, and global policy leaders
Marquee Properties
Producing a commemorative Coffee Table Book and a Brand Film that captured the 25-year journey from a research start-up to a national policy influencer
OUTCOME
Tier 1 Media Saturation
Secured high-impact coverage in major outlets including Hindustan Times, Express Healthcare, ET Healthworld, Money Control, and The Financial Express
Institutional Pride
The launch of the brand film and coffee table book served as a definitive cultural milestone for CCDC
Digital Resonance
Achieved a 82% surge in engagement and 27% impressions across LinkedIn, Instagram, and X in a year
Policy Momentum
Successfully linked historical research to future-facing solutions, strengthening CCDC’s position as a critical partner for government health system transformation
From the beginning, the Gnothi Seauton team has demonstrated a keen understanding of our mission of transforming lives and healthcare through rigorous research and empowering the healthcare community. The team’s professionalism and dedication, combined with their expertise in communications and design, have made them an integral part of our journey. Their commitment to our vision ensures that our public health messages are not only heard but truly understood.
Dr. Arun P Jose
Deputy Director and Head, BRIDGE Centre for Digital Health, Centre for Chronic Disease Control (CCDC)
